Client's Goal
Benefit sought to create a vibrant and functional travel accessory set for their summer campaign, connecting with customers in their everyday lives. The goal was to design items matched with campaign theme that showcased the brand’s signature aesthetics while offering real value to recipients.
UpGift in Action
After several collaborative meetings with Benefit, we developed a custom travel set tailored to their summer campaign. Our sourcing team worked diligently to identify and partner with trusted OEM factories, ensuring the seamless integration of high-quality components for the set.
The collection featured a dual-purpose umbrella, an eco-friendly pouch, and a sleek digital luggage scale. The result was a practical and successful gift set that effectively conveyed their summer campaign message to recipients.
